Industrial marketing strategy
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
New York
John Wiley & Sons Inc.
c 1984.
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| Edição: | 3rd ed. |
| Assuntos: | |
| Tags: |
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Mzumbe University Main Campus Library
| Área/Cota: |
658.802 WEB |
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| Cód. Barras: | On Shelf |