Industrial marketing strategy
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley & Sons Inc.
c 1984.
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| Edition: | 3rd ed. |
| Subjects: | |
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Mzumbe University Main Campus Library
| Call Number: |
658.802 WEB |
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| Copy | On Shelf |