Industrial marketing strategy

Industrial marketing strategy

Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

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Detalles Bibliográficos
Autor principal:	WEBSTER, F.E
Formato:	Libro
Publicado:	New York John Wiley & Sons Inc. c 1984.
Edición:	3rd ed.
Materias:	Marketing Industrial procurement Industria marketing
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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