Industrial marketing strategy

Industrial marketing strategy

Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

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Bibliographic Details
Main Author:	WEBSTER, F.E
Format:	Book
Published:	New York John Wiley & Sons Inc. c 1984.
Edition:	3rd ed.
Subjects:	Marketing Industrial procurement Industria marketing
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