Global marketing management changes, new challenges and strategies/

Global marketing management changes, new challenges and strategies/

Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environmen...

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Библиографические подробности
Главный автор:	LEE, K.
Формат:	‌
Опубликовано:	United Kingdom : Oxford university press, c 2012.
Редактирование:	3rd ed.
Предметы:	Marketing management Global marketing Consumer
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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