Essentials of marketing research /
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
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| Редактирование: | Sixth edition. |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 005 | 20250513113252.0 | ||
| 020 | |a 9781265217181 |c TZS 110,697/= | ||
| 020 | |a 9781265788049 | ||
| 040 | |a MUL |b eng |e AACR2 | ||
| 082 | 0 | 0 | |a 658.83 |
| 100 | 1 | |a Hair, Joseph F., (University of South Alabama) | |
| 245 | 1 | 0 | |a Essentials of marketing research / |c Joseph F. Hair, Jr.(Author), David J. Ortinau (Author), Dana E. Harrison (Author) |
| 250 | |a Sixth edition. | ||
| 300 | |a xx, 428 pages : |b color illustrations ; |c 26 cm | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing survey | |
| 700 | 1 | |a Ortinau, David J., |c University of South Florida | |
| 700 | 1 | |a Harrison, Dana E., |c East Tennessee State University. | |
| 942 | |c BK | ||
| 999 | |c 10851 |d 10851 | ||