Essentials of marketing research /
"We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"--
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| Altri autori: | , |
| Natura: | Libro |
| Edizione: | Sixth edition. |
| Soggetti: | |
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| Riassunto: | "We have prepared this edition with great optimism and excitement. We live in a global, highly competitive, rapidly changing world that increasingly is influenced by information technology, social media, artificial intelligence, visualization software, and many other recent developments"-- |
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| Descrizione fisica: | xx, 428 pages : color illustrations ; 26 cm |
| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9781265217181 9781265788049 |