Research methods in business studies /
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and mot...
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| Autres auteurs: | , |
| Format: | Livre |
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New York :
Cambridge University Press,
2020.
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| Édition: | 5th ed. |
| Sujets: | |
| Accès en ligne: | DOI: 10.1017/9781108762427 |
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Table des matières:
- Part I: Challenges and ambiguities of business research: Introduction. Research in business studies Part II: The Research Process. The research process Research problems Research design Measurements Part III: Implementation. Data collection for qualitative research Qualitative data analysis Data collection for quantitative research Description and preliminary analysis of quantitative data Multiple regression Additional methods of quantitative analysis Cross-cultural research Writing the final report