Essentials of services marketing
For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...
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| Format: | Livre |
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Pearson Education, Limited
Harlow
2022.
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| Édition: | 4th ed. |
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