Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

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Detalhes bibliográficos
Autor principal:	Wirtz, Jochen
Outros Autores:	Lovelock, Christopher (Author), Chew, Patricia (Author)
Formato:	Livro
Publicado em:	Pearson Education, Limited Harlow 2022.
Edição:	4th ed.
Assuntos:	Essentials of Services Marketing,
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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