Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

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Dettagli Bibliografici
Autore principale:	Wirtz, Jochen
Altri autori:	Lovelock, Christopher (Author), Chew, Patricia (Author)
Natura:	Libro
Pubblicazione:	Pearson Education, Limited Harlow 2022.
Edizione:	4th ed.
Soggetti:	Essentials of Services Marketing,
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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