Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

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Détails bibliographiques
Auteur principal:	Wirtz, Jochen
Autres auteurs:	Lovelock, Christopher (Author), Chew, Patricia (Author)
Format:	Livre
Publié:	Pearson Education, Limited Harlow 2022.
Édition:	4th ed.
Sujets:	Essentials of Services Marketing,
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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