Essentials of services marketing

Essentials of services marketing

For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...

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Detalles Bibliográficos
Autor principal:	Wirtz, Jochen
Otros Autores:	Lovelock, Christopher (Author), Chew, Patricia (Author)
Formato:	Libro
Publicado:	Pearson Education, Limited Harlow 2022.
Edición:	4th ed.
Materias:	Essentials of Services Marketing,
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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