Essentials of services marketing
For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e...
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| Autres auteurs: | , |
| Format: | Livre |
| Publié: |
Pearson Education, Limited
Harlow
2022.
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| Édition: | 4th ed. |
| Sujets: | |
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| Résumé: | For undergraduate courses in services marketing. Learn how to create value through customer connections and engagement. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. |
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| Description matérielle: | xxiii, 649 pg. Colored ill. 28 cm. |
| Bibliographie: | Includes index |
| ISBN: | 1292425199 9781292425160 1292425164 |