Consumer behavior
The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help p...
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Hoboken,
John Wiley & Sons, Inc.,
2024.
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Mzumbe University Main Campus Library
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658.8342 KUV |
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