Consumer behavior
The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help p...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| منشور في: |
Hoboken,
John Wiley & Sons, Inc.,
2024.
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| الملخص: | The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read |
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| وصف مادي: | 368 p. : co. ill.; 26 cm. |
| بيبلوغرافيا: | Includes index |
| ردمك: | 1119912415 9781119912415 |