Understanding strategic management /
Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and i...
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| Formato: | Libro |
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Oxford :
University Press,
c 2021.
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| Edición: | 4th ed. |
| Materias: | |
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Tabla de Contenidos:
- pt. 1. What is Strategy? What is Strategy? pt. 2. Strategic Analysis. Evaluating the Macro-environment Industry Analysis The Organization: Value-Creating Activities The Internal Environment: A Resource-Based View of Strategy pt. 3. Strategy Formulation. Business Strategy Corporate Strategy International Strategy pt. 4. Strategy Implementation. Organizational Structures and Strategic Change Strategic Leadership Corporate Governance and Corporate Social Responsibility