Understanding strategic management /
Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and i...
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
Oxford :
University Press,
c 2021.
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| Edição: | 4th ed. |
| Assuntos: | |
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| Resumo: | Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. |
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| Descrição Física: | xix, 387 p. : 25 cm. ill. ; |
| Bibliografia: | Includes index p. 376 - 387 |
| ISBN: | 9780198859833 019885983X |