Understanding strategic management /
Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and i...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Pubblicazione: |
Oxford :
University Press,
c 2021.
|
| Edizione: | 4th ed. |
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| Riassunto: | Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. |
|---|---|
| Descrizione fisica: | xix, 387 p. : 25 cm. ill. ; |
| Bibliografia: | Includes index p. 376 - 387 |
| ISBN: | 9780198859833 019885983X |