Principles of services marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill,
c 2001
|
| Edition: | 2nd.ed |
| Subjects: | |
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| Physical Description: | xx, 516 p. : ill.; 25 cm |
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| Bibliography: | Includes references and index |
| ISBN: | 9780077097486 |