Marketing today's academic library : a bold new approach to communicating with students /

Marketing today's academic library : a bold new approach to communicating with students /

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target...

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Библиографические подробности
Главный автор:	Mathews, Brian
Формат:	‌
Опубликовано:	Chicago : American Library Association, c2009.
Предметы:	Academic libraries Libraries and students. Advertising Libraries. Public Relations. Marketing.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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