Principles of marketing /
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| 其他作者: | , , |
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| 格式: | 图书 |
| 出版: |
Harlow, England ; New York :
Prentice Hall,
1996.
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| 版: | 3rd European ed. |
| 主题: | |
| 标签: |
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| Item Description: | "The European edition ... offers significant changes"--Pref. |
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| 实物描述: | xx, 956 p. : col. ill. ; 28 cm. |
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 9780131659032 |