Essentials of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Harlow :
Prentice Hall.,
c2005.
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| Subjects: | |
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| Physical Description: | viii, 511 p. : col. ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273687856 |