Strategic marketing for nonprofit organizations /
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
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| Format: | Livre |
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Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
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| Édition: | 7th ed. |
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