Strategic marketing for nonprofit organizations /
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
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| Format: | Book |
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Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
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| Edition: | 7th ed. |
| Subjects: | |
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| Summary: | Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting |
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| Physical Description: | xxii, 504 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 978013234554 0132345544 |