Business organization /
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| Main Author: | |
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| Format: | Book |
| Published: |
London :
Heinemann,
c1981.
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| Subjects: | |
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| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." Includes index. |
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| Physical Description: | xi, 273 p. : ill. ; 24 cm. |
| Bibliography: | Bibliography: p. 261-267. |
| ISBN: | 0434922625 |