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1.
Marketing management / Philip Kotler and Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 12th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

2.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

3.
Consumer behavior : Buying, having, and being / Michael R . Solomon by
  • Solomon, Michael R
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall , c 2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8342 SOL, ...

4.
Marketing research / Ronald M. Weiers by
  • Weiers, Ronald M
Edition: 2nd.ed
Material type: Text Text
Publication details: New jersey: Prentice Hall, ©1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 WEI.

5.
Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante. by
  • Schütte, Hellmut
  • Ciarlante, Deanna
Material type: Text Text
Publication details: Washington Square, New York, N.Y. : New York University Press, 1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342095 SCH.

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