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1.
Marketing management : an overview / Dale M. Lewison by
  • Lewison, Dale M
Material type: Text Text
Publication details: Fort Worth : Dryden Press, ©1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LEW.

2.
Analysis for marketing decisions / James H. Donnelly and John M. Ivancevich by
  • Donnelly, James
Series: Irwin series in qualitative analysis for business
Material type: Text Text
Publication details: Georgetown : Richard D. Irwin,Inc c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DON.

3.
What is your business : a study of marketing management for maximum profitability / E.F.L. Brech by
  • Brech, E.F.L
Series: Occasional Paper -New Series OPN4
Material type: Text Text
Publication details: London : British Institute of Management, 1969
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRE, ...

4.
Marketing research : measurement and method Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall Of India, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (10)Location, call number: 658.83 TUL, ...

5.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 5th ed. International student edition
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

6.
Marketing management / Geoff Lancaster and Lester Massingham by
  • Lancaster Geoff
  • Massingham, Lester
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.

7.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

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