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	1.	Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by Perreault, William D Cannon, Joseph P McCarthy, E. Jerome Edition: 17th ed. Material type: Text Publication details: Boston : McGraw-Hill Irwin, c2009 Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.8 PER, ... Found in Open Library: Place hold Add to cart (remove)
	2.	Fundamentals of marketing research / R. Dayanandan by Dayanandan, R Material type: Text Publication details: Jodhpur : J. V. Publishing House, c2009 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 DAY, ... Found in Open Library: Place hold Add to cart (remove)

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