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1.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 DIL.

2.
Sales force management : planning, implementation, and control / Gilbert A. Churchill, Neil M. Ford and Orville C. Walker by
  • Churchill, Gilbert A
  • Ford, Neil M
  • Walker, Orville C
Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Homewood, Ill. : R.D. Irwin, 1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8101 CHU.

3.
Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. by
  • Quelch, John A
  • Dolan, Robert J
  • Kosnik, Thomas J
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 QUE.

4.
International marketing / Philip R. Cateora. by
  • Cateora, Philip R
Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 CAT.

5.
Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. by
  • Churchill, Gilbert A
  • Ford, Neil M
  • Walker, Orville C
Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8101 CHU.

6.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PET.

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