International marketing / Philip R. Cateora.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 9th edDescription: xxiii, 770 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.848 CAT (Browse shelf(Opens below))	1	Available		0047669

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Includes bibliographical references and indexes.

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