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1.
The product life cycle and international trade. Edited by Louis T. Wells, Jr. Contributors: F. Michael Adler [and others] by
  • Adler, F. Michael
Material type: Text Text
Publication details: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 382 WEL.

2.
Strategic management of technological innovation / Melissa A. Schilling by
  • Schilling, Melissa A
Edition: 4th ed.
Material type: Text Text
Publication details: London : McGraw-Hill Higher Education., c2013
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.4012 SCH, ...

3.
New products and diversification / Peter M. Kraushar. by
  • Kraushar, Peter M
Edition: 2d ed.
Material type: Text Text
Publication details: London : Business Books, 1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.575 KRA.

4.
Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans. by
  • Bruce, Margaret
  • Biemans, Wim G
Material type: Text Text
Publication details: Chichester ; New York : John Wiley & Sons, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.575 PRO, ...

5.
New product development : managing and forecasting for strategic success / Robert J. Thomas. by
  • Thomas, Robert J
Series: The Portable MBA series
Material type: Text Text
Publication details: New York : J. Wiley, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.575 THO, ...

6.
Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell. by
  • Kerber, Ronald L
  • Laseter, Timothy M
  • Russell, Max
Material type: Text Text
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.575 KER, ...

7.
New products management / Merle Crawford, Anthony Di Benedetto. by
  • Crawford, C. Merle
  • Di Benedetto, C. Anthony
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.575 CRA, ...

8.
Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country / Jeffrey James. by
  • James, Jeffrey
Material type: Text Text
Publication details: London : Macmillan, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 339.47 JAM.

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