Communication research measures : a sourcebook / editors, Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher ; associate editors, Michael J. Beatty ... [et al.].

Contributor(s):

Material type: Text

TextSeries: The Guilford communication seriesPublication details: New York : Guilford Press, c1994.Description: xvi, 400 p. : ill. ; 24 cmISBN:

0898622913

Subject(s):

Communication

DDC classification:

302.2072 COM

Online resources:

Summary: An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	302.2072 COM (Browse shelf(Opens below))	1	Available		0058534

Total holds: 0

Includes bibliographical references and index.

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]

eng

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