Communication research measures : a sourcebook /
Communication research measures : a sourcebook /
editors, Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher ; associate editors, Michael J. Beatty ... [et al.].
- New York : Guilford Press, c1994.
- xvi, 400 p. : ill. ; 24 cm.
- The Guilford communication series .
Includes bibliographical references and index.
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]
eng
0898622913 TZS 30,000/=
Communication
302.2072 COM
Includes bibliographical references and index.
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description]
eng
0898622913 TZS 30,000/=
Communication
302.2072 COM