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1.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

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2.
Dvertising communicatios & promotion management : Instructor's manual to accompany / John R. Rossiter, Larry Percy by
  • Rossiter John R
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Irwin, 1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

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