Marketing / Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 4th edDescription: xxviii, 787 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 MAR (Browse shelf(Opens below))	1	Available	special reserve		0058059

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Includes bibliographical references (p. [731]-752) and indexes.

eng.

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