Marketing / (Record no. 6226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662pam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256132212 |
| Terms of availability | TZS 40,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Eric N. Berkowitz, Roger AKerin, Steven W, Hartley and William Rudelius |
| 250 ## - Edition Statement | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Burr Ridge, Ill. : |
| Name of publisher | Irwin, |
| Year of publication | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 787 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [731]-752) and indexes. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roger AKerin |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | William Rudelius |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley Steven W |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/10/2008 | VUA | 658.8 MAR | 0058059 | 1 | 12/06/2022 | Book | special reserve |