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81.
An analytic approach to marketing decisions / Prentice Hall, Englewood Cliffs, N.J., ©1991 by
  • Dyer, Robert
Material type: Text Text
Publication details: Englewood Cliffs: Prentice Hall, ©1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DYE.

82.
Strategic marketing management: bankers workbook series / Shem K. Gamba by
  • Gamba, Shem K
Material type: Text Text
Publication details: Dar es salaam: Tanzania Institute of Bankers, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 GAM, ...

83.
Fundamentals of marketing / O.C. Ferrell and William M. Pride by
  • Ferrell, O. C
  • Pride, William M, 1942-
Material type: Text Text
Publication details: Boston : Houghton Mifflin Co., c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 FER.

84.
Principles and practice of marketing /David Jobber by
  • Jobber, David
Edition: 2nd ed.
Material type: Text Text
Publication details: London: McGraw-Hill Publishing Company, 1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 JOB.

85.
Marketing : principles and practice / Dennis Adcock, Al Halborg and Caroline Ross by
  • Adcock, Dennis
  • Halborg, Al
  • Ross, Caroline
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 ADC.

86.
Marketing management: cases and concepts / Nikhilesh Khurana, Rakesh Khurana, Labdhi Bhandari by
  • Dholakia, Nikhlesh
  • Khurana, Rakesh
  • Bhandari, Labdhi
Material type: Text Text
Publication details: Delhi: Macmillan India ltd, 1978
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DHO, ...

87.
Marketing, a managerial approach / William H. Cunningham, Isabella C.M. Cunningham. by
  • Cunningham, William Hughes
  • Cunningham, Isabella C. M
Material type: Text Text
Publication details: Cincinnati : South-Western Pub. Co., c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CUN.

88.
Modern marketing management / Rustom S. Davar, Sohrab R. Davar [and] Nusli R. Davar by
  • Davar, Rustom S
  • Davar, Sohrab R
  • Davar, Nusli R
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi: Universal Book Stall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAV.

89.
Principles of marketing / Frances Brassington and Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Pearson Education Ltd., 1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRA.

90.
Marketing management and strategy / Peter Doyle by
  • Doyle,Peter
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England : Prentice Hall., c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DOY, ...

91.
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/IRWIN, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

92.
Marketing / Courtland L. Bovée and John V. Thill. by
  • Bovée, Courtland L
  • Thill, John V
Series: McGraw-Hill series in marketing
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOV.

93.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 3ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KER, ...

94.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Wiley, 1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

95.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

96.
Readings in marketing management / Venkatakrishna V. Bellur and Harold W. Berkman by
  • Berkman, Harold W
Material type: Text Text
Publication details: Bombay : Himalaya Publishing House, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BEL, ...

97.
Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr. by
  • Britt, Steuart Henderson
  • Boyd, Harper W
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRI.

98.
Strategic marketing : planning and control / Graeme Drummond and John Ensor. by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 DRU, ...

99.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

100.
Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

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