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721.
Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus by
  • Anderson, James C
  • Narus, James A
Material type: Text Text
Publication details: New Delhi : Pearson, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

722.
Materials management : procedures, text and cases / Datta A. K. by
  • Datta A. K
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, 1984
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.7 DAT, ...

723.
Modern marketing management / Rustom S. Davar, Sohrab R. Davar [and] Nusli R. Davar by
  • Davar, Rustom S
  • Davar, Sohrab R
  • Davar, Nusli R
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi: Universal Book Stall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAV.

724.
Marketing management : concepts,cases,challenges and trends/ M Govindarajan by
  • Govindarajan,M
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India Private Limited c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GOV.

725.
Marketing research : measurement and method Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall Of India, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (10)Location, call number: 658.83 TUL, ...

726.
Research for marketing decisions / Paul E. Green, Donald S. Tull and Gerald Albaum by
  • Green, Paul E
  • Tull, Donald S
  • Albaum, Gerald
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi: PHI Learning Private Ltd., 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 GRE.

727.
International business and marketing management / Yogendra Singh and Mamta Pandey by
  • Singh, Yogendra
  • Pandey, Mamta
Material type: Text Text
Publication details: New Delhi: A. I. T. B. S. Publishers and Distributors, 2004
Other title:
  • (A book for MBA, MCA & BBA courses of various Universities)
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 SIN, ...

728.
A textbook of advanced educational psychology S, Dandapan by
  • Dandapan,S
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi ; Anmol, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 370.15 DAN.

729.
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by
  • Xavier, M. J
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 XAV.

730.
Research for marketing decision / Paul E. Green, Donald S. Tull, Gerald Albaum by
  • Green, Paul E
  • Albaum, Gerald (author)
  • Tull, Donald S. [Author]
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi : PHI Learning, ©1988
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 GRE, ...

731.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, and Sharmila J. Singh by
  • Easwaran, Sunanda
  • Singh, Sarmila J. (Author)
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.83 EAS, ...

732.
Advanced marketing and sales / BPP Learning Media by
  • BPP Learning Media
Material type: Text Text
Publication details: New Delhi : Viva Books, c2009
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 658.81 ADV.

733.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
  • Armstrong Gary
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India., ©2012
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

734.
Retail store operations /Sriram B Iyer by
  • Iyer, Sriram B
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Education Private Limited c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (10)Location, call number: 658.87 IYE, ...

735.
Marketing / BPP learning media by
  • BPP learning media
Material type: Text Text
Publication details: New Delhi : Viva books , c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

736.
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 ZEI, ...

737.
Basic marketing : principles and practice / E. Jerome McCarthy, William D. Perreault by
  • McCarthy, Jerome E
  • Perreault, William D
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : Universal Book Stall, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 McC, ...

738.
Marketing / N. Rajan Nair and Sanjith R. Nair by
  • Nair, Rajan N
  • Nair, Sanjith R
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi: Sultan Chand & Sons, 1993
Other title:
  • (For B. Com courses of all Indian Universities)
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 NAI.

739.
Marketing models / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy by
  • Lilien Gary L
  • Kotler, Philip
  • Moorthy, Sridhar K
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India., c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 LIL, ...

740.
Marketing management : a decision-making approach / Pingali Venugopal. by
  • Venugopal, Pingali
Material type: Text Text
Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 VEN.

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