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561.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

562.
Marketing management and administrative action / compiled by Steuart Henderson Britt , Harper W. Boyd by
  • Steuart Henderson Britt (Compiler)
  • Harper W. Boyd (Compiler)
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

563.
Principles and practice of marketing / David Jobber by
  • Jobber, David
Edition: 4th ed.
Material type: Text Text
Publication details: Berkshire : McGraw Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 JOB.

564.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.8 PER, ...

565.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

566.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

567.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.84 JOH, ...

568.
Practice development for professional firms / Aubrey Wilson. by
  • Wilson, Aubrey
Material type: Text Text
Publication details: London ; McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WAL.

569.
Elements of direct marketing / Martin Baier. by
  • Baier, Martin
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.814 BAI, ...

570.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

571.
Marketing research : analysis and measurement / Peter M. Chisnall by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CHI.

572.
Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. by
  • Johnston, Mark W
  • Churchill, Gilbert A
  • Ford, Neil M
  • Walker, Orville C
  • Marshall, Greg W
Edition: 10th ed.
Material type: Text Text
Publication details: New York, NY : McGraw-Hill Companies, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.81 JOH, ...

573.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. by
  • Kinnear Thomas C
  • Taylor, James R, 1938-
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 KIN.

574.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

575.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

576.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAI.

577.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

578.
Management of a sales force / Rosann L. Spiro, Gregory A. Rich, William J. Stanton. by
  • Spiro, Rosann L
  • Stanton, William J
  • Rich, Gregory A
Edition: 12th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 DAL.

579.
Marketing research : analysis and measurement / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 CHI, ...

580.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 STA, ...

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