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41.
Marketing foundations / William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O.C
Edition: 3rd.ed.
Material type: Text Text
Publication details: Ohio : South-Western, ©2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PRI, ...

42.
Strategic marketing management / Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Material type: Text Text
Publication details: London : McGraw-Hill, ©1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 LAM.

43.
Marketing management : analysis, planning, implementation, and control / Philip Kotler by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 KOT.

44.
International marketing / Stanley J. Paliwoda and Michael Thomas by
  • Paliwoda, Stanley J
Edition: 3nd ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PAL, ...

45.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
  • Armstrong Gary
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India., ©2012
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

46.
Marketing : principles and practice / Dennis Adcock, Al Halborg and Caroline Ross and Ray Bradfield by
  • Adcock, Dennis
  • Halborg, Al
  • Ross, Caroline
  • Bradfield, Ray
Material type: Text Text
Publication details: London : Pitman publishing , c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

47.
Marketing management / Geoff Lancaster and Lester Massingham by
  • Lancaster Geoff
  • Massingham, Lester
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.

48.
Services marketing / Helen Woodruffe by
  • Woodruffe Helen
Series: Frameworks
Material type: Text Text
Publication details: London : Pitman, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WOO.

49.
Applications in basic marketing / E. Jerome McCarthy and William D. Perreault by
  • McCarthy E. Jerome
  • Perreault William D
Material type: Text Text
Publication details: Boston : Irwin , c1990
Availability: No items available.

50.
Applications in basic marketing / E. Jerome McCarthy and William D. Perreault by
  • McCarthy E. Jerome
  • Perreault William D
Material type: Text Text
Publication details: Boston : Irwin , c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McC.

51.
Marketing management / Philip Kotler, and Kevin Lane Keller by
  • Kotler Philip
Edition: 13th ed.
Material type: Text Text
Publication details: New Dehli : Prentice Hall India, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KOT, ...

52.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

53.
A framework for marketing management / Philip Kotler by
  • Kotler Philip
Material type: Text Text
Publication details: Upper saddle River, Prentice hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

54.
Marketing management : foundations and practices / William Lazer and James D. Culley. by
  • Lazer, William
  • Culley, James D
Material type: Text Text
Publication details: Boston : Houghton Mifflin Co., c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 LAZ, ...

55.
Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong by
  • Kotler, Philip
  • Armstrong, Gary
  • Sounders, John
  • Wong, Veronica
Edition: 2nd ed. Second European edition
Material type: Text Text
Publication details: Prentice-Hall Europe : London, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

56.
A framework for marketing management / Philip Kotler by
  • Kotler Philip
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper saddle River, Prentice hall, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

57.
International marketing management : an Indian perspective / Roshan Lal Varshney, B. Bhattacharyya by
  • Varshney Roshan Lal
Edition: 4th rev. & enl. ed.
Material type: Text Text
Publication details: New Delhi : S. Chand, Daryaqanj, 1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 VAR.

58.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by
  • Tellis, Gerard J
Material type: Text Text
Publication details: New Delhi : Respone Books, a division of Sage Publications, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 TEL.

59.
Marketing Management: text and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 7th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

60.
Principles of services marketing / Adrian Palmer by
  • Palmer, Adrian
Edition: 2nd.ed
Material type: Text Text
Publication details: New York : McGraw-Hill, c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PAL.

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