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41.
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Marketing foundations / William M. Pride and O. C. Ferrell by
- Pride, William M
- Ferrell, O.C
Edition: 3rd.ed.
Material type: Text
Publication details: Ohio : South-Western, ©2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PRI, ...
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42.
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Strategic marketing management / Jean-Jacques Lambin by
Material type: Text
Publication details: London : McGraw-Hill, ©1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 LAM.
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Principles of marketing / Philip Kotler and Gary Armstrong by
- Kotler, Philip
- Armstrong Gary
Edition: 3rd ed.
Material type: Text
Publication details: New Delhi : Prentice Hall of India., ©2012
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.
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Marketing management / Geoff Lancaster and Lester Massingham by
- Lancaster Geoff
- Massingham, Lester
Edition: 3rd ed.
Material type: Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.
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48.
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Services marketing / Helen Woodruffe by Series: Frameworks
Material type: Text
Publication details: London : Pitman, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WOO.
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Marketing management / Philip Kotler, and Kevin Lane Keller by
Edition: 13th ed.
Material type: Text
Publication details: New Dehli : Prentice Hall India, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KOT, ...
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A framework for marketing management / Philip Kotler by
Material type: Text
Publication details: Upper saddle River, Prentice hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.
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Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong by
- Kotler, Philip
- Armstrong, Gary
- Sounders, John
- Wong, Veronica
Edition: 2nd ed. Second European edition
Material type: Text
Publication details: Prentice-Hall Europe : London, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.
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56.
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A framework for marketing management / Philip Kotler by
- Kotler Philip
- Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text
Publication details: Upper saddle River, Prentice hall, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.
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Principles of services marketing / Adrian Palmer by
Edition: 2nd.ed
Material type: Text
Publication details: New York : McGraw-Hill, c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PAL.
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