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361.
Essentials of marketing / Frances Brassington and Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Material type: Text Text
Publication details: Harlow : Prentice Hall., c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRA.

362.
Industrial marketing / H. Robert Dodge by
  • Dodge, H. Robert
Material type: Continuing resource Continuing resource
Publication details: New York : McGraw-Hill, c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DOD.

363.
Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante. by
  • Schütte, Hellmut
  • Ciarlante, Deanna
Material type: Text Text
Publication details: Washington Square, New York, N.Y. : New York University Press, 1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342095 SCH.

364.
International marketing management : text and cases / U.C. Mathur. by
  • Mathur, U. C
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAT.

365.
Marketing research : an applied orientation Naresh K. Malhotra by
  • Malhotra, Naresh K
Edition: 5th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ: Pearson/Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAL.

366.
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald by
  • McDonald, Malcolm
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 McD.

367.
Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong by
  • Armstrong, Gary
  • Saunders, John
  • Wong, Veronica
Edition: 3rd European ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall, 1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

368.
Key concepts in marketing / Jim Blythe. by
  • Blythe, Jim
Material type: Text Text
Publication details: Los Angeles, Calif. ; London : SAGE, 2009
Other title:
  • Marketing
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BLY.

369.
Marketing / Paul Baines, Chris Fill, and Kelly Page. by
  • Baines, Paul
  • Fill, Chris
  • Page, Kelly, 1974-
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BAI.

370.
Services marketing : the Indian perspective : text and readings / Ravi Shanker by
  • Shanker, Ravi
Material type: Text Text
Publication details: New Delhi : Excel Books, ©2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SHA.

371.
Basic marketing / William D Perreault, E Jerome McCarhy, Stephen Parkinson and Kate Stewart. by
  • Perreault D William
  • Stewart, Kate
  • Parkinson, Stephen
  • McCarhy, E Jerome
Material type: Text Text
Publication details: London : Mcgraw hill , c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BAS.

372.
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. by
  • Mathews, Brian
Material type: Text Text
Publication details: Chicago : American Library Association, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 021.7 MAT, ...

373.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PET.

374.
Principles of services marketing / Adrian Palmer by
  • Palmer, Adrian
Edition: 2nd.ed
Material type: Text Text
Publication details: New York : McGraw-Hill, c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PAL.

375.
Markets and states in Tropical Africa / R. Bates by
  • Bates, R
Material type: Text Text
Publication details: London : University of California Press, c2014
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 338.187 BAT, ...

376.
The influence of socio-political dimensions on behavioural support towards tourist destination branding in Tanzania / David Amani by
  • Amani, David
Material type: Text Text
Publication details: Mzumbe : Mzumbe University, 2022
Dissertation note: Thesis ( PhD - Business Administration).- Mzumbe University, 2022
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: THS 338.4791 AMA.

377.
Marketing / Jeremy Comfort and Nick Brieger by
  • Comfort, Jeremy
  • Brieger, Nick
Series: Business management english
Material type: Text Text
Publication details: London : Prentice-Hall International, c 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (13)Location, call number: 658.8 COM, ...

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