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341.
Advertising principles and practice / William Wells, Sandra Moriarty and John Burnett by
  • Wells William
  • Moriarty Sandra
  • Burnett John
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi : Printice -Hall of India , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 WEL.

342.
Advertising planning and imlementation / Sangeeta Sharma and Raghuvir Singh by
  • Sharma, Sangeeta
  • Singh Raghuvir
Material type: Text Text
Publication details: New Delhi : Prentice - hall of India , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 SHA.

343.
Marketing perspectives : a book of readings / edited by Andreas Wyller Falkenberg
Material type: Text Text
Publication details: Norway : Fagbokforlaget, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

344.
Advertising in modern life / John Gloag by
  • Gloag John
Material type: Text Text
Publication details: London : Heinemann , c1959
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 GLO.

345.
Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary by
  • Coughlan, Anne T
  • Anderson, Erin
  • Stern, Louis W
  • El-Ansary, Adel I
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.87 MAR.

346.
International marketing / Philip R. Cateora. by
  • Cateora, Philip R
Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 CAT.

347.
The effectiveness of students' knowledge ambassadors in promoting the usage of e-resources : a case study of Mzumbe University / Elizabeth Slaqwara, Sulle by
  • Sullle, Elizabeth Slaqwara
Material type: Text Text
Publication details: Dar es Salaam : University of Dar es Salaam, 2022
Dissertation note: Dissertation (M.A. Infor. Studies) .- University of Dar es Salaam; 2022.
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: THS 021.709678 SUL.

348.
Customer services-marketing and the competitive environment/ Carol Mayall and Sally Palmer by
  • Mayall,Carol
Material type: Text Text
Publication details: London ; Mountan View, CA : INPUT, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 332.17 MAY, ...

349.
Managing financial services marketing / J. R. Marsh by
  • Marsh, J. R
Material type: Text Text
Publication details: London : Pitman, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 332.688 MAR.

350.
Entrepreneurship and new venture formation / Thomas W. Zimmerer and Norman M. Scarborough. by
  • Zimmerer, Thomas
  • Scarborough, Norman M
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 338.04 ZIM, ...

351.
The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Peter Keen, Ron Mackintosh. by
  • Keen, Peter G. W
  • Mackintosh, Ron
Material type: Text Text
Publication details: Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001
Other title:
  • Gaining the M-commerce edge in the era of the wireless Internet
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 330 KEE.

352.
Bond markets, analysis and strategies / Frank J. Fabozzi by
  • Fabozzi, Frank J
Edition: 5th ed.
Material type: Text Text
Publication details: New Jersey : Pearson, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 332.63 FAB.

353.
Agricultural economics and marketing in the tropics / John Cave Abbott, J. P. Makeham by
  • Abbott, John Cave
  • Makeham, J. P
Series: Intermediate tropical agriculture series
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : Longman Scientific & Technical, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 338.10913 ABB.

354.
Marketing your consulting or professional services / David Karlson by
  • Karlson, David
Material type: Text Text
Publication details: Los Altos, Calif. : Crisp Publications, ©1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.85 KAR.

355.
Economics of the product markets of agriculture / Harold F. Breimyer by
  • Breimyer, Harold F
Material type: Text Text
Publication details: Ames : Iowa State University Press, c1976
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 381.410973 BRE.

356.
Export marketing : / B. S. Rathor and J. S. Rathor by
  • Rathor, B. S
  • Rathor, J. S
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 RAT.

357.
Contemporary marketing : wired / Louis E. Boone and David L. Kurtz. by
  • Boone, Louis E
  • Kurtz, David L
  • Sandburg, Eric
Series: The Dryden Press series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Fort Worth : Dryden Press, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOO.

358.
Marketing / Paul Baines, Chris Fill, Kelly Page. by
  • Baines,Paul
  • Fill, Chris
  • Page, Kelly
Material type: Text Text
Publication details: New York : Oxford University Press, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BAI.

359.
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still and Norman A.P. Govoni. by
  • Cundiff, Edward W
  • Still, Richard Ralph, 1921-
  • Govoni, Norman A. P
Edition: 4th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CUN.

360.
Marketing Management: text and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 7th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

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