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321.
Global marketing : a decision-oriented approach / Svend Hollensen by
  • Hollensen Svend
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Financial Times : Prentice Hall, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 HOL.

322.
Internet marketing : foundations & applications / Carolyn Siegel by
  • Siegel, Carolyn F
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston, MA : Houghton Mifflin Co., c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.872 SIE.

323.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
  • Albaum, Gerald
  • Duerr, Edwin
Edition: 6th ed.
Material type: Text Text
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 ALB.

324.
Retail marketing / Peter J. McGoldrick by
  • McGoldrick, Peter J
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.87 McG, ...

325.
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek. by
  • Dichter, Ernest
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 DIC.

326.
International marketing / Philip R. Cateora and John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 CAT.

327.
Elements of direct marketing / Martin Baier. by
  • Baier, Martin
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 BAI.

328.
Manager's guide to marketing, advertising, and publicity / Barry Callen. by
  • Callen, Barry
Material type: Text Text
Publication details: New York : McGraw Hill, c2010
Other title:
  • Marketing, advertising, and publicity
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CAL, ...

329.
Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz. by
  • Jackson, Rob
  • Wang, Paul
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1994
Other title:
  • Strategic data base marketing
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.872 JAC.

330.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 CLO, ...

331.
The principles and practice of export marketing / E.P. Hibbert. by
  • Hibbert, E. P
Material type: Text Text
Publication details: London : Heinemann, 1985
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.848 HIB, ...

332.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, ©2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 CLO, ...

333.
International marketing management : an Indian perspective / Roshan Lal Varshney, B. Bhattacharyya by
  • Varshney Roshan Lal
Edition: 4th rev. & enl. ed.
Material type: Text Text
Publication details: New Delhi : S. Chand, Daryaqanj, 1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 VAR.

334.
World Wide Web marketing : integrating the web into your marketing strategy / Jim Sterne by
  • Sterne, Jim
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : J. Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.84 STE, ...

335.
International marketing strategy / Frank Bradley by
  • Bradley, Frank
Material type: Text Text
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.848 BRA, ...

336.
International marketing research / C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas, Susan P
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester [England] ; New York, NY : Wiley, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 STE.

337.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by
  • Tellis, Gerard J
Material type: Text Text
Publication details: New Delhi : Respone Books, a division of Sage Publications, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 TEL.

338.
Strategic advertising management / Larry Percy and Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.

339.
Management of international advertising : a marketing approach / Dean M. Peebles and John K. Ryans, Jr. by
  • Peebles, Dean M
  • Ryans, John K
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 PEE, ...

340.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

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