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301.
Marketing / edited by John E. Richardson by
  • Richardson John E
Edition: 34th ed.
Material type: Text Text
Publication details: New York : McGrawhill c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

302.
Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong by
  • Kotler, Philip
  • Armstrong, Gary
  • Sounders, John
  • Wong, Veronica
Edition: 2nd ed. Second European edition
Material type: Text Text
Publication details: Prentice-Hall Europe : London, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

303.
A framework for marketing management / Philip Kotler by
  • Kotler Philip
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper saddle River, Prentice hall, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

304.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 8th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

305.
Elements of marketing / Anthony R Morden by
  • Morden Anthony R
Edition: 3rd ed.
Material type: Text Text
Publication details: London : DP publications ltd c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

306.
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw. by
  • Rewoldt, Stewart H
  • Scott, James D. ( author )
  • Warshaw, Martin R. ( author )
Edition: 4th ed.
Material type: Text Text
Publication details: Homewood, Ill. : Richard .D. Irwin Inc, 1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 REW.

307.
Marketing channels / Anne T. Coughlan ... [et al.]. by
  • Coughlan, Anne T
Series: The Prentice Hall international series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 MAR.

308.
Marketing channels / edited Anne T. Coughlan ... [et al.]. by
  • Coughlan, Anne T
Series: The Prentice Hall international series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi : PHI learning, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.84 MAR, ...

309.
International marketing / Rakesh Mohan Joshi. by
  • Joshi, Rakesh Mohan
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 MOH.

310.
Continuing studies for managers : some illumination of educational innovation in a University Business School (1975-1979) by
  • Wills, Gordon
Material type: Text Text
Publication details: Bradford : MCB Publications, 1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.406 WIL, ...

311.
Export management / Kapoor D. C. by
  • Kapoor D. C
Material type: Text Text
Publication details: New Delhi : Vikas Publishing House, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.84 KAP, ...

312.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 ONK.

313.
Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 KEE.

314.
Business market management : understanding, creating, and delivering value / James C. Anderson and James A. Narus. by
  • Anderson, James C
  • Narus, James A
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

315.
International marketing / Philip R. Cateora, and John L. Graham by
  • Cateora Philip R
Edition: 12th ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.84 CAT, ...

316.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

317.
Managing export marketing / Bernard Katz. by
  • Katz, Bernard
Material type: Text Text
Publication details: Aldershot, Hants, England : Gower, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 KAT.

318.
International marketing research / V. Kumar by
  • Kumar,V
Material type: Text Text
Publication details: Upper Saddle River: Prentice Hall, ©2000
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.848 KUM, ...

319.
International marketing / Vern Terpstra. by
  • Terpstra, Vern
Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Chicago : Dryden Press, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 TER.

320.
Export marketing : / B. S. Rathor and J. S. Rathor by
  • Rathor, B. S
  • Rathor, J. S
Material type: Text Text
Publication details: Mumbai : Himalaya Publishing House, c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.84 RAT, ...

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