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21.
Consumer behavior/ Leon G. Schiffman and Leslie Lazar Kanuk by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India, 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.834 SCH.

22.
Organizational behavior and personal psychology / Kenneth, N. Wexley and Gary A. Yuki by
  • Wexley, Kenneth N
Material type: Text Text
Publication details: New Delhi : Surjeet Publications, 1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4094 WEX.

23.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342 SCH.

24.
Perspectives in consumer behavior / Harold H. Kassarjian and Thomas S. Robertson by
  • Kassarjian Harold H
  • Robertson Thomas S
Edition: 4th ed.
Material type: Text Text
Publication details: London : Prentice hall international, Inc , c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.834 KAS, ...

25.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 4th ed.
Material type: Text Text
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.834 SCH.

26.
Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter, drawings by Robert Glaisek. by
  • Dichter, Ernest
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 DIC.

27.
Essentials of understanding psychology / Robert S. Feldman. by
  • Feldman, Robert S
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (8)Location, call number: 150 FEL, ...

28.
Psychology : the science of mind and behavior / Michael W. Passer and Ronald E. Smith. by
  • Passer, Michael W
  • Smith, Ronald Edward
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Higher Education, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 150 PAS, ...

29.
The achieving society. / David C. McClelland by
  • McClelland, David C
Material type: Text Text
Publication details: Princeton, N.J., Van Nostrand [1961]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 338.9 McC.

30.
Motivation : theories and principles / Robert C. Beck. by
  • Beck, Robert C
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 153.8 BEC.

31.
Industrial psychology / Thomas W. Harrell by
  • Harrell, Thomas
Material type: Text Text
Publication details: New York : Rinehart, [1958]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.3 HAR.

32.
The secrets of successful leadership and people management / Clive Goodworth by
  • Goodworth, Clive
Material type: Text Text
Publication details: London : Heinemann Professional Publishing, 1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4092 GOO.

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