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Marketing management and strategy / Peter Doyle by
Edition: 3rd ed.
Material type: Text
Publication details: Harlow, England : Prentice Hall., c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DOY, ...
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Marketing management / Philip Kotler. by
Edition: 11th. ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.
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Global marketing management / Warren J. Keegan, Mark C. Green by
- Keegan, Warren
- Green,l Mark C
Edition: 7th ed.
Material type: Text
Publication details: Upper Saddle River : Prentice Hall, ©2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KEE, ...
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Marketing /G. B. Giles by
Edition: 6th ed.
Material type: Text
Publication details: London : Pitman., c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GIL.
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. by
- Peter, Paul J
- Peter, J. Paul
- Donnelly, James H
Edition: Rev. ed.
Material type: Text
Publication details: Plano, Tex. : Business Publications, c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PET, ...
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Strategic market management / David A. Aaker. by
Edition: 6th ed.
Material type: Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.
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International marketing / Vern Terpstra and Ravi Sarathy by
- Terpstra Vern
- Sarathy Ravi
Edition: 8th ed
Material type: Text
Publication details: Singapore : Harcourt Asia , c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 TER, ...
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