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21.
Marketing management and strategy / Peter Doyle by
  • Doyle,Peter
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England : Prentice Hall., c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DOY, ...

22.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Wiley, 1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

23.
Strategic marketing : planning and control / Graeme Drummond and John Ensor. by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 DRU, ...

24.
Marketing management and administrative action / compiled by Steuart Henderson Britt , Harper W. Boyd by
  • Steuart Henderson Britt (Compiler)
  • Harper W. Boyd (Compiler)
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

25.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

26.
Global marketing management / Warren J. Keegan, Mark C. Green by
  • Keegan, Warren
  • Green,l Mark C
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River : Prentice Hall, ©2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KEE, ...

27.
Marketing /G. B. Giles by
  • Giles, G. B
Edition: 6th ed.
Material type: Text Text
Publication details: London : Pitman., c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GIL.

28.
Marketing management : a relationship marketing perspective / Cranfield school of management by
  • Cranfield school of management
Material type: Text Text
Publication details: London : Macmillan business, 2000
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 CRA, ...

29.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DAL, ...

30.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Wiley, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

31.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack by
  • Clow Kenneth E
Material type: Picture Picture
Publication details: Thousand Oaks, Calif. : Sage, ©2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GLO.

32.
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché by
  • Walker Orville C
  • Boyd Harper W
  • Larréché Jean-Claude
Series: Irwin series in marketing
Material type: Picture Picture
Publication details: Homewood : Irwin, 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 WAL, ...

33.
What is your business : a study of marketing management for maximum profitability / E.F.L. Brech by
  • Brech, E.F.L
Series: Occasional Paper -New Series OPN4
Material type: Text Text
Publication details: London : British Institute of Management, 1969
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRE, ...

34.
Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider. by
  • Walters, Sherwood George
  • Sweet, Morris L
  • Snider, Max D
Edition: 2d ed.
Material type: Text Text
Publication details: Cincinnati : South-western Pub. Co., c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WAL.

35.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. by
  • Peter, Paul J
  • Peter, J. Paul
  • Donnelly, James H
Edition: Rev. ed.
Material type: Text Text
Publication details: Plano, Tex. : Business Publications, c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PET, ...

36.
Marketing 87/88 / edited by John E. Richardson by
  • Richardson, John E
Series: Annual editions series
Edition: 9th ed.
Material type: Text Text
Publication details: Virginia 22801: Dushkin Publishing, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8005 ANN, ...

37.
Perspective on marketing management / edited by Michael Baker by
  • Baker Michael (editor)
Material type: Text Text
Publication details: Chichester : John wiley & sons c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

38.
Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.

39.
International marketing / Vern Terpstra and Ravi Sarathy by
  • Terpstra Vern
  • Sarathy Ravi
Edition: 8th ed
Material type: Text Text
Publication details: Singapore : Harcourt Asia , c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 TER, ...

40.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

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