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21.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 DAL, ...

22.
Marketing / edited by J. Eliashberg, G.L. Lilien. by
  • Eliashberg, Jehoshua
  • Lilien, Gary L, 1946-
Series: Handbooks in operations research and management science ; v. 5
Material type: Text Text
Publication details: Amsterdam ; New York : North-Holland, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

23.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Wiley, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

24.
Principles of marketing / Frances Brassington and Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England ; New York : FT/Prentice Hall, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRA, ...

25.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

26.
Marketing research in action / Raymond A. Kent. by
  • Kent, Raymond A
Material type: Text Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.

27.
Manual of industrial marketing research / edited by Allan Rawnsley
Material type: Text Text
Publication details: New York : John Wiley, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 RAW.

28.
Elements of direct marketing / Martin Baier. by
  • Baier, Martin
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.814 BAI, ...

29.
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. by
  • Hawkins, Del I
  • Tull, Donald S
Material type: Text Text
Publication details: New York : Toronto : Macmillan publishing , c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAW.

30.
Implementable marketing research / Alan Mercer and series edited by Rolfe Tomlinson by
  • Mercer, Alan
  • Tomlinson, Rolfe (series editor)
Series: Systems Science & Management
Material type: Text Text
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.83 MER, ...

31.
Marketing research : analysis and measurement / Peter M. Chisnall by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CHI.

32.
Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.

33.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. by
  • Kinnear Thomas C
  • Taylor, James R, 1938-
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 KIN.

34.
Marketing research / David A. Aaker, and George S. Day by
  • Aaker, David A
  • Day, George S
Series: Wiley Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

35.
Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham. by
  • Bradley, Ute
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester ; New York : Wiley, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 APP.

36.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

37.
Marketing research : analysis and measurement / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 CHI, ...

38.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

39.
Strategic marketing / David T Kollat, Roger D. Blackkwel and James F. Robeson by
  • Kollat, David T
  • Blackkwel Roger D
  • Robeson James F
Material type: Text Text
Publication details: New York : Holt, Rinehart and Winston, Inc. c1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOL.

40.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 STA, ...

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