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Principles of marketing / Frances Brassington and Stephen Pettitt. by
- Brassington, Frances
- Pettitt, Stephen
Edition: 3rd ed.
Material type: Text
Publication details: Harlow, England ; New York : FT/Prentice Hall, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRA, ...
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Marketing research in action / Raymond A. Kent. by
Material type: Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.
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Elements of direct marketing / Martin Baier. by
Material type: Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.814 BAI, ...
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Strategic market management / David A. Aaker. by
Edition: 6th ed.
Material type: Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
- Perreault, William D
- Cannon, Joseph P., Ph. D
- McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...
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Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
- Aaker, David A
- Kumar, V, 1957-
- Day, George S
Edition: 5th ed.
Material type: Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...
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