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121.
Principles of marketing / Frances Brassington and Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England ; New York : FT/Prentice Hall, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRA, ...

122.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

123.
Industrial marketing : cases and concepts / E. Raymond Corey by
  • Corey, E. Raymond
Edition: 4th ed
Material type: Text Text
Publication details: New Jersey : Prentice Hall., ©1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 COR.

124.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack by
  • Clow Kenneth E
Material type: Picture Picture
Publication details: Thousand Oaks, Calif. : Sage, ©2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GLO.

125.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

126.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

127.
Marketing management in the 21st Century / Noel Capon, James Mac Hulbert. by
  • Capon, Noel
  • Hulbert, James M
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Marketing management in the twenty-first Century
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CAP.

128.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.84 JOH, ...

129.
Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger. by
  • Cundiff, Edward W
  • Hilger, Marye Tharp
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 CUN., ...

130.
Marketing research in action / Raymond A. Kent. by
  • Kent, Raymond A
Material type: Text Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.

131.
Effective industrial marketing / Peter M. Chisnall. by
  • Chisnall, Peter M
Material type: Text Text
Publication details: London ; Longman, 1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CHI.

132.
Marketing is everybody's business / Betsy D. Gelb and Gabriel M. Gelb. by
  • Gelb, Betsy D
  • Gelb, Gabriel M
Edition: 3d ed.
Material type: Text Text
Publication details: Santa Monica, Calif. : Goodyear Pub. Co., c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 GEL, ...

133.
Marketing : contemporary dimensions / Louis E.Boone and David L. Kurtz by
  • Boone, Louis E
  • Kurtz,David L
  • Pride, William M, 1942-
  • Ferrell, O. C
Material type: Text Text
Publication details: Fortworth : The Dryden Press, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOO.

134.
Marketing classics : a selection of influential articles / Ben M. Enis and Keith K. Cox. by
  • Enis Ben M
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 ENI, ...

135.
Element of marketing management : a practical approach / Timon, M. Msangi by
  • Msangi Timon M
Material type: Text Text
Publication details: Dar es Salaam : Dar es Salaam University Press, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (15)Location, call number: 658.8009678 MSA, ...

136.
Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché by
  • Walker Orville C
  • Boyd Harper W
  • Larréché Jean-Claude
Series: Irwin series in marketing
Material type: Picture Picture
Publication details: Homewood : Irwin, 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 WAL, ...

137.
Contemporary cases in consumer behavior / Roger D. Blackwell, James F. Engel, and W. Wayne Talarzyk. by
  • Blackwell, Roger D
  • Engel, James F
  • Talarzyk, W. Wayne
Material type: Text Text
Publication details: Hinsdale, Ill. : Dryden Press, c1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.296588707 BLA.

138.
What is your business : a study of marketing management for maximum profitability / E.F.L. Brech by
  • Brech, E.F.L
Series: Occasional Paper -New Series OPN4
Material type: Text Text
Publication details: London : British Institute of Management, 1969
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRE, ...

139.
Practice development for professional firms / Aubrey Wilson. by
  • Wilson, Aubrey
Material type: Text Text
Publication details: London ; McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WAL.

140.
Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider. by
  • Walters, Sherwood George
  • Sweet, Morris L
  • Snider, Max D
Edition: 2d ed.
Material type: Text Text
Publication details: Cincinnati : South-western Pub. Co., c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WAL.

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