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121.
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Principles of marketing / Frances Brassington and Stephen Pettitt. by
- Brassington, Frances
- Pettitt, Stephen
Edition: 3rd ed.
Material type: Text
Publication details: Harlow, England ; New York : FT/Prentice Hall, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 BRA, ...
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122.
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123.
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124.
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125.
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126.
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
- Kerin, Roger A
- Hartley, Steven William
- Rudelius, William
Edition: 10th ed.
Material type: Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.
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127.
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Marketing management in the 21st Century / Noel Capon, James Mac Hulbert. by
- Capon, Noel
- Hulbert, James M
Material type: Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title: - Marketing management in the twenty-first Century
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CAP.
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128.
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129.
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130.
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Marketing research in action / Raymond A. Kent. by
Material type: Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.
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131.
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Effective industrial marketing / Peter M. Chisnall. by
Material type: Text
Publication details: London ; Longman, 1977
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 CHI.
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132.
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Marketing is everybody's business / Betsy D. Gelb and Gabriel M. Gelb. by
- Gelb, Betsy D
- Gelb, Gabriel M
Edition: 3d ed.
Material type: Text
Publication details: Santa Monica, Calif. : Goodyear Pub. Co., c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 GEL, ...
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133.
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Marketing : contemporary dimensions / Louis E.Boone and David L. Kurtz by
- Boone, Louis E
- Kurtz,David L
- Pride, William M, 1942-
- Ferrell, O. C
Material type: Text
Publication details: Fortworth : The Dryden Press, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOO.
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134.
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135.
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136.
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137.
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138.
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139.
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140.
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